Every local business owner we spoke to is already paying someone ₹8,000 to ₹15,000 a month for “marketing”. What they get back is a screenshot of an Instagram post and a number called reach. What they wanted was somebody walking through the door.
Meanwhile the screen that decides whether anyone walks in — their Google listing — hasn't been touched in eight months. No posts. Reviews from two years ago sitting unanswered. Wrong closing time. The last photo, from the day the shop opened.
That gap is the whole business. Google is where somebody nearby, right now, with money in their pocket, is choosing between you and the shop two streets over. We point an AI at that screen and nothing else.